Have you ever heard about the B Corporations? Important companies like Ben & Jerry’s, Etsy, Patagonia, Danone, Cabot Creamery and more than 2,655 companies around the world had been granted with this important certification. B Corps are a new kind of business, one that measures success not only in terms of profit. Learn what B Corporations are and why Sense Ecuador  is applying for this certification.

The raise of B Corporations

The raise of B Corporations

When the co-founders of Sense Ecuador® gathered to define the commercial structure of the company years ago, they had different points of view about how to launch an e-commerce, how to manage their day-to-day operations and so on. However, they all agreed in the need of creating a positive impact in the community and the environment through their business. A real quest for the impossible, many may think, as it’s difficult to find a balance between purpose and profit.

The raise of B Corporations

Fortunately, Sense Ecuador® is not alone in this path. A decade ago, the B Lab started working with leading businesses, investors, lawyers and other stakeholders to create a comprehensive set of legal and performance rules that enable them to certify companies that use business as a force for good. The final goal was to generate the most good for as many people, for as long as possible, through the power of markets. By now there are over 2500 certified B Corporations around the world.

How Sense Ecuador® decided to become a B Corporation?

How Sense Ecuador<sup>®</sup>  decided to become a B Corporation?” width=”1022″ height=”473″></p>
<p>From the very beginning, the Sense Ecuador<sup>®</sup>  team curated eco-friendly premium products from all regions of Ecuador that were also good for the communities that produced them. A principle that by now is still at the core of the company’s activities. However, it wasn’t until the e-commerce was already launched that co-founders realized the company had the foundations of a B corporation integrated to its DNA.</p>
<p>Over a cup of coffee, a stakeholder mentioned that Sense Ecuador<sup>®</sup>  might be eligible to become a certified B Corporation. At the very beginning co-founders stared at each other wondering what exactly that meant. They recognized terms like Fair Trade and USDA Organic products -certifications granted to some of their stock. However, the term B Corporation was unfamiliar for them, since the B movement is quite new in Ecuador.</p>
<p class=How Sense Ecuador<sup>®</sup>  decided to become a B Corporation?” width=”1022″ height=”473″></p>
<p>The first step for obtaining the certification was to take the B Impact Assessment, a rigorous evaluation that measures the company social and environmental performance. Sense Ecuador<sup>®</sup>  scored 90.2 in its first assessment, a significant achievement since the minimum score for being certified is 80. Sense Ecuador<sup>®</sup>  doesn’t have a year of operations yet, a necessary requirement to become a B Corp. The company obtained the status of certified B Corporation – Pending. After its first anniversary, Sense Ecuador<sup>®</sup>  will officially become the 8th company in Ecuador to obtain such certification.</p>
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Top 5 Christmas traditions in America

What a better time to enjoy traditions than Christmas, huh? Every year people from around the world join their families and friends to celebrate this event in the name of peace and love. The United States isn't the exception. Follow our lead and read about some of the most common activities Americans do for this magical occasion.

People celebrate Christmas in many ways, but there’s no doubt that at this time of the year, reunions, relaxation and a lot of fun are waiting for you just around the corner. So, are you ready to soak in the magic of December? Turn your season mode on and let’s bring together some of our favorite rituals.


It isn’t truly Christmas without them!

First of all, the tree.

Picking out the best one to give your home a warm environment is vital for these days. It can be natural or artificial, the meaning of having one is spending fun time with the family by decorating it and dressing it up. Any kind of baubles, lights or garlands are welcome!

On the other hand, before the big day, you can also find a special spot for that mistletoe that has been saved up for years. Decorating your house, inside and outside, is an exceptional way to spend time on Christmas with your loved ones. Tell everyone to bring along a unique ornament and transform your home into the perfect holiday getaway for the whole family.

A great way to expand the Christmas joy is decorating your spaces with the magic, colors and essences that only Ecuadorian roses have.


By e-mail or hand to hand they are still a trend on American’s Christmas traditions. Sending cards with good wishes to your relatives and old friends is a great way to reconnect and make them feel special. It is a warm symbol of love in this cold time of the year.



Taking a walk through the streets of your neighborhood or town and watching all of the house’s lights is a real pleasure, even more, if you are a Christmas fan, like us.

The shiniest and most colorful time of the year is near, so why don’t take advantage of it. Get together with your family and friends and find the perfect moment to enjoy this fun tradition. You can also take some pictures and get to know the real show Christmas night has to offer you.


The best part of Christmas eve is food. Exquisite dishes, appetizers, and desserts are prepared to spoil the whole family and lead to the perfect moment to express, in a few words, why you’re thankful for.

Although everyone’s got their own family traditions on Christmas, especially in the way of what they're eating that day, here we brought you an idea that will be the topping for the perfect night or afternoon: chocolate drinks!

To make these beverages unforgettable, the best ingredient is Hoja Verde Chocolate.


The gift exchange tradition goes back to when the Three Wise Men brought gold, frankincense, and myrrh to the baby Jesus for his goodwill.

Nowadays, on Christmas day, every member of the family brings along gifts to exchange them just because of the joy of giving. This action is considered as the perfect way of making others feel loved and special. Don´t forget the gold rule: Do what you want them to do for you.

Healthy thanksgiving pumpkin pie
Thanksgiving is an emotional holiday and there is no doubt that the time shared in the family around the dinner table has no comparison. There is something magical in taking a moment of the year to give thanks and to feel grateful for the people, the moments and things that have accompanied us.
The meaning behind the number of roses you give in a bouquet
Feelings are meant to be expressed, and we all know that there are infinite ways to do it. What we can't deny is that some of these are more universal than others. You can externalize your fondness with a hug or display your affection with a kiss. The meanings behind these actions are known worldwide.

The meaning behind the number of roses you give in a bouquet

The same thing happens with gifts. A present is usually a materialization of the emotions that exist in your heart for someone in particular. Giving the right object that reveals what you feel is very important for everyone. So when it comes down to choosing the perfect item for a special occasion, you can never go wrong with the classics. Chocolate and jewelry are perfect exemplars of elegant gifts that say “I love you”, but neither of them manifests romance and passion like roses. These flowers are perfect to convey the word love.

The power of giving roses

The power of giving roses

When you give a present, you are not only communicating what you feel for someone else. You are also saying a lot about your personality. These acts influence the perception that others have about you. Studies have shown that flowers create instant delight to those who receive them. People who send these flowers are commonly viewed as happy, caring, emotionally intelligent and even courageous. Why? Well, roses are extremely beautiful, elegant, soft and have a pleasing aroma. They are perfect to make your statement when you fall in love.

Roses and their meanings

Roses and their meanings

Roses come in a wide variety of colors and they mean different things. It’s important to acknowledge them when choosing a bouquet as a present. You want to express what you feel with the right color and number. Number? Yes! The number of roses in a bouquet also has various implications. If you don’t know what these are, we have the perfect guide for you.