Have you ever heard about the B Corporations? Important companies like Ben & Jerry’s, Etsy, Patagonia, Danone, Cabot Creamery and more than 2,655 companies around the world had been granted with this important certification. B Corps are a new kind of business, one that measures success not only in terms of profit. Learn what B Corporations are and why Sense Ecuador is applying for this certification.
The raise of B Corporations
When the co-founders of Sense Ecuador® gathered to define the commercial structure of the company years ago, they had different points of view about how to launch an e-commerce, how to manage their day-to-day operations and so on. However, they all agreed in the need of creating a positive impact in the community and the environment through their business. A real quest for the impossible, many may think, as it’s difficult to find a balance between purpose and profit.
Fortunately, Sense Ecuador® is not alone in this path. A decade ago, the B Lab started working with leading businesses, investors, lawyers and other stakeholders to create a comprehensive set of legal and performance rules that enable them to certify companies that use business as a force for good. The final goal was to generate the most good for as many people, for as long as possible, through the power of markets. By now there are over 2500 certified B Corporations around the world.
How Sense Ecuador® decided to become a B Corporation?
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