Fine roses suit any special moment. There is a color for every occasion. Sometimes they are protagonists of good wishes, farewells, gestures out of the blue, and thousands of love stories. Some other times they become stylish pieces of home decor, adding sparks to family moments. But how can you make their stunning beauty last longer?

In order to achieve maximum durability of your roses, there are some tips you need to take into account. Here are some easy steps to follow immediately after you receive your bouquet of roses, as well as general advices that will keep your roses looking fresh. Follow these instructions and enjoy long lasting colors and scents.



Carefully cut the plastic seal that secures your roses to the bottom of the box. Remove your roses from the package and unwrap the protective plastic and paperboard.


Trim the stems of your roses evenly up to 7 inches taller than the height of your vase. Make a diagonal cut as this will help roses draw enough water. Use clippers or a sharp knife instead of scissors to avoid crushing the stem.

First steps


Some petals may arrive slightly damaged. This doesn’t mean your roses are dying; it’s rather a consequence of transportation. Remove wilting petals and leaves from your fresh roses as these could decrease their vase life.


Pour fresh water into your vase and add flower food according to the instructions of the packet. Make sure there are no leaves below the waterline that eventually will rot. If so, roses will block water uptake to prevent infections.


• Roses have a longer vase life under cool conditions. That being said, make sure to keep your flowers out of direct sunlight or nearby sources of high temperatures, which can quickly dry out your blooms.

• As a general rule, change the water of your vase every 2 days. In case it gets murky earlier, change the water immediately. Clean the vase with soapy water and rinse thoroughly to remove any fungus or bacteria that can deteriorate your roses.

Taking care of fine roses

• Once you have replaced the water, add the flower food provided in the right proportions. Overdose or underdose of flower food is detrimental to your roses; causing stem discoloration, burning of leaves and petals, and delayed opening. Never use aspirin or soda pop as substitutes of flower food.

• Every time you change the vase water, re-cut 1 inch off the stem end with clippers or a sharp knife to boost water uptake. Also, remember to remove wilting leaves and petals, as well as foliage under the water line. This is one of the utmost steps for increasing your roses’ durability.

Taking care of fine roses

• Foliage is essential in the hydration of roses. We don’t recommend removing all leaves along the stem, except for those under the water line that can get rotten over time. Similarly, avoid removing rose thorns. Wounds caused in the process attract unwanted micro-organisms that reduce roses’ vase life.

Taking care of fine roses


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Top 5 Christmas traditions in America

What a better time to enjoy traditions than Christmas, huh? Every year people from around the world join their families and friends to celebrate this event in the name of peace and love. The United States isn't the exception. Follow our lead and read about some of the most common activities Americans do for this magical occasion.

People celebrate Christmas in many ways, but there’s no doubt that at this time of the year, reunions, relaxation and a lot of fun are waiting for you just around the corner. So, are you ready to soak in the magic of December? Turn your season mode on and let’s bring together some of our favorite rituals.


It isn’t truly Christmas without them!

First of all, the tree.

Picking out the best one to give your home a warm environment is vital for these days. It can be natural or artificial, the meaning of having one is spending fun time with the family by decorating it and dressing it up. Any kind of baubles, lights or garlands are welcome!

On the other hand, before the big day, you can also find a special spot for that mistletoe that has been saved up for years. Decorating your house, inside and outside, is an exceptional way to spend time on Christmas with your loved ones. Tell everyone to bring along a unique ornament and transform your home into the perfect holiday getaway for the whole family.

A great way to expand the Christmas joy is decorating your spaces with the magic, colors and essences that only Ecuadorian roses have.


By e-mail or hand to hand they are still a trend on American’s Christmas traditions. Sending cards with good wishes to your relatives and old friends is a great way to reconnect and make them feel special. It is a warm symbol of love in this cold time of the year.



Taking a walk through the streets of your neighborhood or town and watching all of the house’s lights is a real pleasure, even more, if you are a Christmas fan, like us.

The shiniest and most colorful time of the year is near, so why don’t take advantage of it. Get together with your family and friends and find the perfect moment to enjoy this fun tradition. You can also take some pictures and get to know the real show Christmas night has to offer you.


The best part of Christmas eve is food. Exquisite dishes, appetizers, and desserts are prepared to spoil the whole family and lead to the perfect moment to express, in a few words, why you’re thankful for.

Although everyone’s got their own family traditions on Christmas, especially in the way of what they're eating that day, here we brought you an idea that will be the topping for the perfect night or afternoon: chocolate drinks!

To make these beverages unforgettable, the best ingredient is Hoja Verde Chocolate.


The gift exchange tradition goes back to when the Three Wise Men brought gold, frankincense, and myrrh to the baby Jesus for his goodwill.

Nowadays, on Christmas day, every member of the family brings along gifts to exchange them just because of the joy of giving. This action is considered as the perfect way of making others feel loved and special. Don´t forget the gold rule: Do what you want them to do for you.