Rain is falling all over the city. The smell of the fresh drops covering the earth evokes vivid childhood memories. Being in between the earth and the sky was one of the greatest joys. There was nothing more important than feeling the water sliding gently down the face while playing to chase puddles. Memories may vary from one person to another, but the connection between childhood and the scent of rain is a universal experience. What is more interesting is that this smell is not the only one that can bring us flashbacks. We breathe memories since we are born.

Our anatomy explains why smells triggers more vivid emotions from our past than any other sensorial experience.

THE ANATOMY OF MEMORY

Every so often, the scarlet aroma of the cinnamon coming off a hot cocoa and the salty ocean breeze draws images of our childhood. Our anatomy explains why smells triggers more vivid emotions from our past than any other sensorial experience. The nose is the only channel that connects the brain to the external world. When a scent crosses this channel, it goes straight to the memory and emotional center of the brain (behind the nose) creating a kaleidoscope of fragrant memories since we are born.

The anatomy of memory

Every time we perceive a familiar smell, a memory emerges in the form of a feeling.

THE SWEET SCENT OF NOSTALGIA

Smells can awake a world of emotions. Every time we perceive a familiar smell, a memory emerges in the form of a feeling. Certain scents can bring us back a person or a moment of our life that we have not recalled for years. The glowing perfume that a friend left after a hug or the colorful scents of your first bouquet of roses may bring us thousands of emotions, evoking a sweet nostalgia.

The sweet scent of nostalgia

Feeling the aroma of the dew over the flowers will connect you with the memory of the land and its people.

SHARED SMELLS, SHARED MEMORIES

Smell can also be a shared memory. Among the traditional farmer communities of Ecuador, for instance, the fragrance of solstice during harvesting is a common experience. They recognize if fruits or flowers are ready to be picked through smell. Imagine being in the middle of one of these fields full of flowers. Even if you did not grow there, the aroma of the dew would connect you with the memory of the land and its people. Live this experience with a bouquet of fresh roses grown in the highlands of Ecuador.

Shared smell, shared memories

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Sense Ecuador in the final stage of DHL’s challenge: Export to the World

DHL Express, the world's leading logistics company, with more than 30 years of experience in Ecuador, has partnered up with IMPAQTO to invite small and medium-sized Ecuadorian companies to participate in the first edition of the DHL Export to the World Challenge.

Export to the World Challenge

Export to the World Challenge

DHL’s objective with this initiative has been to encourage the development of new business proposals in Ecuador that have a social contribution, meet the needs of current and potential customers and that can be anchored to its economic chain adding value to it.

The “Export to the World Challenge” has encouraged entrepreneurs from all around Ecuador to subscribe and to express their ideas and motivations. It has also created a window to promote the projects of these local entrepreneurs towards the rest of the world. In order to publicize their business models and participate for a recognition that helps them consolidate their projects locally and internationally.

Export to the World Challenge

Ecuador is a country with a lot of potential. According to Edith Villavicencio, general manager of DHL Express Ecuador, this country is the one with most entrepreneurship in Latin America. 1 in 3 adults aim to create their own business before turning 45 years old.

With 347 subscriptions, Sense Ecuador has recently been listed as one of the final 10 companies in the Exporters category of the Export to the World Challenge. This demonstrates the potential that its business model has and the quality of the premium products they offer. Their commitment of reducing distances by sending a piece of Ecuador straight to their consumer’s doorstep with a single click has been well recognized and appreciated.

Ecuadorian premium products to expand your senses:


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4 bars of 1 organic dark chocolate
Galapagos coffee beans: 2 bags of 12 oz
Nothing spells love like roses and chocolates
The truest expression of romance