Have you ever carried an object with you for starting a long trip or dealing with a difficult situation? Many people choose a sweater, a necklace or a small figure that reminds them of someone special. But why we do not only think about this particular person instead of carrying that object with us? Apparently, we urge touch to boost our confidence. As kids we hold our mother’s hand so she can let us know that everything will be fine. As adults, the gentle sensation of these objects enables us to have that dialogue again.

In contrast to words, taught to us as kids, we are instinctively wired to speak the language of the skin.

WE SPEAK A UNIVERSAL LANGUAGE

When we have to describe what a conversation is, we think about the fusion of words and gestures performed by our mouths, hands and faces. But there is a more intense dialogue through our skin. In contrast to words, taught to us as kids, we are instinctively wired to speak the language of the skin. Touch is more versatile than voice and gestures when it comes to expressing emotions. It is a universal language we all understand no matter our cultural background. We depend on touch to strengthen our bonds as human fellows.

We speak a universal language

Our skin is the channel that connects our physical world with the
abstract universe of our mind.

THE METAPHORS OF TEXTURE

When we feel a soft, rough, cold or warm sensation in our skin, we translate these sensations into abstract qualities. We build concepts on top of our physical experiences. Every touch becomes a metaphor in our mind. For instance, our conception of a “gentle” personality is based on our understanding of tactile gentleness. Our skin is the channel that connects our physical world with the abstract universe of our mind.

The metaphors of texture

CRAFTING STORIES

If touch is a universal language, artisans are experts in expressing it. Artisans leave traces of their own sensations and emotions into the crafts they produce. When you hold a craft you feel the spiritual process of a human being in another part of the planet. Every crafted creation traps the strength, gentleness, and genius of an artisan. The textures on their creations tell a line of their story and disclose how we can turn our lives into a piece of art. Live the experience; connect with an artisan in Ecuador. Check out our beautiful bags and toquilla straw hats.

Crafting stories

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