It is 7 in the morning and the aroma of brewed coffee invades your home. The bittersweet scent makes your mouth water in the blink of an eye. You raise your mug to have the first sip. Soon after, a warm liquid sensation spreads all over your body. Such experience has a simple explanation. You sense flavors through smell and touch.

MAKING SENSE OF TASTE

Surely you heard phrases like “the aroma” of fine cocoa or “the body” of altitude coffee. These terms are not deliberately used. Taste is complex. Your tongue recognizes only five flavors (Sweetness, Sourness, Saltiness, Bitterness, and Umami). However, it senses every bite as if you were touching it with your hands. Much more impressive is what your brain does when you are eating. It literally tastes millions of scents. Without your smell sense, flavor would never be the same.

Making sense of taste

The seasons, the soil, the mountains, the tide, the rain, the sun, the moon, all of them are ingredients of the delicious flavors that nurture our bodies.

THE NATURE’S ABILITY TO FORMULATE FLAVORS

The nature's ability to formulate flavors

Now imagine the summery fragrance of passion fruit, the frosty aroma of freshly cut mint leaves, the uplifting perfume of the dew over the roses. The land is capable of adapting and trapping every natural change on the fruits that emerges from it. The seasons, the soil, the mountains, the tide, the rain, the sun, the moon, all of them are ingredients of the delicious flavors that nurture our bodies.

While nature plays its part in creating unique aromas based on the conditions on the land, cultural heritage dictates how these will be combined into flavors.

THE CULTURAL EXPERIENCE OF FLAVOR

Taste is not globalized. It is a local experience. Land, culture and flavors have long been interconnected. While nature plays its part in creating unique aromas based on the conditions on the land; cultural heritage dictates how these will be combined into flavors. That is why every culture in the world has its particular range of delicacies. This special fusion of geographical and cultural factors makes the act of eating and drinking one of the greatest pleasures.

The cultural experience of flavor

You are just a crunch away from the Amazon, at a sip distance from the Galapagos Islands, and a bite far from the Andean highlands.

A SENSORIAL JOURNEY TO THE WORLD

Flavor is a land with no borders. You are just a crunch away from the Amazon, at a sip distance from the Galapagos Islands, and a bite far from the Andean highlands. Your sense of taste is the fastest vehicle to cross the continent. You can start your own journey by trying 72% fine chocolate of citric and floral taste, inspired on a delish Ecuadorian drink called Rosero.

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